Campaign India Team
Oct 13, 2008

Vodka brand Absolut sues Absolute Radio

Swedish vodka brand Absolut is suing Absolute Radio, formerly Virgin Radio, claiming it is infringing on its trademark.The vodka brand, which is owned by V&S Vin&Sprit, will attempt to force the radio station, owned by The Times of India Group, to ditch its name. The drinks brand claims that it is confusing consumers because the name is too similar to its own vodka brand.

Vodka brand Absolut sues Absolute Radio

Swedish vodka brand Absolut is suing Absolute Radio, formerly Virgin Radio, claiming it is infringing on its trademark.

The vodka brand, which is owned by V&S Vin&Sprit, will attempt to force the radio station, owned by The Times of India Group, to ditch its name. The drinks brand claims that it is confusing consumers because the name is too similar to its own vodka brand.

It has launched legal proceedings by issuing a writ for trademark infringement. Virgin Radio was rebranded as Absolute Radio in recent months. It was named after its new management company Absolute Radio International.

Absolute Radio however said that it would fight against the legal proceeedings and a spokesperson said the company was confident its listeners could distinguish between a vodka brand and a radio station.

The news comes as Absolute Radio launched its first wave of TV advertising to promote its £15m re-brand this week.

Nine ads have been created by Albion, which feature the station's DJs Christian O'Connell and Geoff Lloyd, as well as actor Jordan Prentice.

The tag-line used in the campaign is 'That's good, that's real good.' Absolute Radio has also launched a Youtube channel to host its viral content and to support its ongoing outdoor and press campaign.

Look for a detailed feature on the controversy in the next issue of Campaign India.

Source:
Campaign India

Related Articles

Just Published

1 day ago

Swati Mohan to exit Netflix

Had joined the team in 2018

1 day ago

PNB Housing Finance shows ease in securing house loans

Watch the film conceptualised by Daiko FHO here

1 day ago

How countries are responding to vaccine news

Governments in the region are devising vaccination plans and communicating them with both hope and caution

1 day ago

72andSunny Singapore says good riddance to 2020

An original tongue-in-cheek line of merchandise sends off 2020 with goods like beer and T-shirts that help us remember the shitty year that was