Vodka brand Absolut sues Absolute Radio

Swedish vodka brand Absolut is suing Absolute Radio, formerly Virgin Radio, claiming it is infringing on its trademark.The vodka brand, which is owned by V&S Vin&Sprit, will attempt to force the radio station, owned by The Times of India Group, to ditch its name. The drinks brand claims that it is confusing consumers because the name is too similar to its own vodka brand.