ViziSense’s latest report on the B2C e-commerce segment estimates that while the online audience grew by 40% between July 2010 – June 2011, e-commerce (non-travel) grew three times of that. The report also pointed out that the Services category (group-buying and daily deal sites as well as ticketing sites) has created plenty of first-time online shoppers, who continue to hunt for more such deals.
The report estimates the active Indian internet audience in June 2011 to be around 73 million, with around 29.5 million users involved in e-commerce. Audience involved in travel e-commerce is estimated to be around 18.1 million, while B2C e-commerce audience is estimated to be around 17.5 million unique users.
Commenting on the report, Amit Bhartiya, general manager, ViziSense, said, “The huge buzz seen in the e-commerce category funding and valuations last year has been matched by real and continued growth within this category. New formats and innovation like cash on delivery and free shipping have broken the barriers for Indians to come out and embrace e-commerce in large numbers and a combination of great deals and convenience will lead the charge for this category going forward. We are also amazed to see the huge traction that recently launched sites like Flipkart, Fashionandyou, Snapdeal and Bookmyshow have gained.”
The company informed that this report is an outcome of analyzing e-commerce usage and trends witnessed within their 1,30,000 panel of online users. The transaction trends have been derived from observing the behavior of a 5000 sub-group of e-commerce shoppers and the feedback around experience and purchase intent has been captured through exclusive online surveys with over 1600 of their panelists. The report also captures a summary and sound-bytes from social media channels such as Facebook, Twitter and Mouthshut for some of the leading brands within this space.