Vizeum India has been appointed as the overall brand/communication consultant and media agency on record for Giovani. The business will be handled out of the agency’s Mumbai and Delhi offices.
M K Dhir, CMD, Dhir Global made the announcement saying, "We were in the process of identifying a brand custodian for Giovani and Vizeum was referred to us by media partners. After meeting the Vizeum team we had no doubt as to why the media partners thought Vizeum would perfectly fit our expectation of a brand custodian. Their thinking is fresh, their experience is deep and their passion is immense. We look forward to a long and mutually beneficial business association with Vizeum India."
Commenting on the win, Ashish Bhasin, chairman (India) and CEO (South East Asia) Aegis Media said, "This is a fantastic milestone for Vizeum and is a well deserved recognition. I’m proud of Yesu (S Yesudas, managing director, Indian sub-continent, Vizeum) for advancing Vizeum through the right path. Vizeum India has proven that media agencies can indeed drive the overall communication process with accountability."
S Yesudas (pictured) added, "We are thrilled with the opportunity to build this amazing brand. Our responsibility will be to ensure Giovani engages as many current and potential consumers as possible in a captive manner, using the available resources with prudence. I thank the client management for placing their faith in us and I would like to see Vizeum emerge as a media agency that provides actual and tangible solutions to clients’ marketing issues."