VivaKi India has announced the creation of VivaKi Specialist Services. The new entity will become the hub of several specialist service units currently part of the Starcom MediaVest Group (SMG), and combined with the experiential marketing and retail/trade marketing services of Solutions Integrated. The integrated hub will comprise brands Enhance (experiential and retail/trade marketing), Xpanse Asia (rural marketing), and Navia and Vector (OOH units). They will continue to be managed by their respective heads who will currently report to Srikant Sastri, country chair – India, VivaKi.
Speaking about this development CVL Srinivas, chairman, Starcom MediaVest Group - India, said, “Aggregating and scaling the specialty service structure will benefit clients and help them get closer to consumers in more ways than before. SMG created these units over the years, which are today brands in their own right. This realignment will help these units expand further within the VivaKi community. The mainstream media planning companies will continue to work closely with these units.”
Srikant Sastri, country chair - India, VivaKi added, “VivaKi is an accelerator and aggregator of the media, digital and marketing services we offer clients. Our aim is to help clients be the first, best and only. The creation of VivaKi Specialist Services will increase the ambit of these offerings and act as a force multiplier for all VivaKi agencies; going beyond being practices within just SMG or Solutions Integrated, and helping all VivaKi clients achieve their performance goals more than ever before.”
A press note from the company stated that the creation of VivaKi Specialist Solutions stemmed from the need to derive synergies, and capitalize on growth opportunities across a much-broader canvas, where these brands can service clients outside the home agency. SMG will focus on its core product and look at scaling up digital, content and insights verticals.