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Sep 19, 2008
Visa awards $ 600 million account to TBWA Worldwide
Visa Inc. has appointed TBWA Worldwide as its global lead strategic and creative agency following a review of Visa's incumbent agencies. The account is estimated to be worth $600 million. The agency consolidation which takes effect January 1, 2009, is expected to deliver creative synergies and other operating and cost efficiencies to Visa Inc.
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