Virgin Mobile rolls out a ‘hatke’ campaign for vGlide

Virgin Mobile has come out with yet another ‘quirky’ campaign to promote its recently launched vGlide phone. “The objective of the campaign is to highlight the extremely stylish vGlide slider phone at an unbelievable price,” said Sandeep Pathak, CEO, Bates 141. "Most slider phones in the Indian market are expensive and thus, we wanted to highlight the price factor without moving away from the Virgin Mobile DNA."Watch the TVC here: