Campaign India Team
Mar 30, 2009

Virgin Mobile rolls out a ‘hatke’ campaign for vGlide

Virgin Mobile has come out with yet another ‘quirky’ campaign to promote its recently launched vGlide phone. “The objective of the campaign is to highlight the extremely stylish vGlide slider phone at an unbelievable price,” said Sandeep Pathak, CEO, Bates 141. "Most slider phones in the Indian market are expensive and thus, we wanted to highlight the price factor without moving away from the Virgin Mobile DNA."Watch the TVC here:

Virgin Mobile rolls out a ‘hatke’ campaign for vGlide

Virgin Mobile has come out with yet another ‘quirky’ campaign to promote its recently launched vGlide phone. “The objective of the campaign is to highlight the extremely stylish vGlide slider phone at an unbelievable price,” said Sandeep Pathak, CEO, Bates 141. "Most slider phones in the Indian market are expensive and thus, we wanted to highlight the price factor without moving away from the Virgin Mobile DNA."

Watch the TVC here:



Taking forward the “Think Hatke” brand proposition, the new Bates 141-created 40-second spot shows two teenagers discussing a rendezvous with a French girl the previous night when the girlfriend of one of them walks in. Suspicious she starts questioning them about the conversation but the duo get out of the situation using the ‘slider’ feature of the phone as a code language.

Added Pathak, “The idea is to usher in a new style lingo with the Virgin Mobile vGlide phone. Just as the protagonist glides out of sticky situations, the Indian youth will be introduced to a whole new language where the vGlide does all the talking.”

The film has been directed Rajesh Krishnan of Soda Films.

Source:
Campaign India

Related Articles

Just Published

15 hours ago

Opinion: The power of UX experience to influence ...

The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website

15 hours ago

Eno makes a southern case to put acidity in its place

Watch the film conceptualised by Grey Group India here

15 hours ago

Bajaj Finserv warns against online banking scams

Watch the film conceptualised by Social Panga

15 hours ago

Performance, success aren’t down to being quiet; ...

At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come