Was head of Pay
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Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.
Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.
AI was not positioned as a replacement for human creativity, but as an intelligent collaborator that could reshape the marketing and creative ecosystem.
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It spotlights play as the spark for curiosity, creativity, and problem-solving.
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