Bindu Nair Maitra
Apr 25, 2011

VIDEO: Contract's 25 years in India

Ravi Deshpande talks to Campaign India about the secret behind the agency's long-lasting relationships, the work he's proudest of, and of course, how to overcome the 'second agency' tag

VIDEO: Contract's 25 years in India

Contract Advertising completed 25 years in April this year. Bindu Nair Maitra caught up with Ravi Deshpande, chairman and chief creative officer of the agency, who has been with the agency for the most part of its existence. 

WATCH Deshpande reveal the one phrase he would use to describe Contract Advertising and the kind of work it does

 

WATCH Deshpande explain how Contract overcame its 'second agency' tag, the benefits of having an opinion to sustain relationships with clients, and the work he's proudest of

 

WATCH Deshpande talk about how the agency has been made future-ready on the digital front, how to juggle new media and traditional media, and where he'd like Contract to be five years from now 

 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

5 hours ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

6 hours ago

Dentsu Lab India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

1 day ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.