Campaign India Team
May 13, 2022

Viacom18 appoints Sociowash for its music and English entertainment brands

No multi-agency pitch was involved

Viacom18 appoints Sociowash for its music and English entertainment brands
Sociowash has bagged the digital marketing mandate for Viacom18’s music and English entertainment brands, as well as Fully Faltoo’s YouTube channel with its NFT (non-fungible token) marketplace. 
 
The agency will be responsible for Viacom18’s MTV Beats, VH1 and KaanPhod, Colors Infinity, and Comedy Central. 
 
The agency will be responsible for reinforcing each brand’s digital presence by conceptualising relevant content that users can engage with daily. The partnership aims to enhance the digital presence of Viacom18’s music and English entertainment brands, multi-format content destination Fully Faltoo's YouTube channel and fullfaltoonft.com.
 
No multi-agency pitch was involved for this account win. The account will be handled by Sociowash’s Mumbai office.
 
Utsav Chaudhuri, marketing head, youth, music and English entertainment cluster, Viacom18, said, “With a unique mix of multi-genre and multi-platform content, our brands MTV Beats, Vh1, KaanPhod, Colors Infinity, Comedy Central are synonymous with pop-culture, and our new brand Fully Faltoo along with its NFT ecosystem will leverage the emerging pop-trends. With Sociowash, we aim to further strengthen our digital strategy for our content to reach and engage with the youth.”
 
Pranav Agarwal, co-founder, Sociowash, said, “We at Sociowash have always believed in adding value to brands and maximising the digital footprint. After having done the same for the Viacom18 network, we are extremely delighted to have their YME cluster (select brands) on board with us. Creating strategies that will resonate with the target audience while using marketing for the good is what will positively help us and Viacom18 reach greater heights.”
 
Source:
Campaign India