Prime Video has appointed actor Varun Dhawan as the face of its campaign titled #PrimeBae. It aims to build a deeper relationship with viewers who seek the latest information on their favourite Amazon originals and exclusives.
For this, Dhawan will be the first BAE (Before Anyone Else) to get news and updates on Prime Video’s upcoming projects.
He will reveal the scoop on different topics from Prime Video’s content slate.
Sushant Sreeram, head, SVOD business, Prime Video, India, said, “Over the years, we have built a strong relationship with our customers, who now rely upon us as their trusted friend – one who encourages, inspires, motivates, and can be relied upon to entertain at all times. We see customers’ love and appreciation for us in their enthusiasm and inquisitiveness in knowing more about our upcoming shows and movies. With Varun as our first-ever #PrimeBae, we aim to build an even more tight-knit community of super-fans, taking them deeper and helping them experience the inner world of Prime Video. Our shows and movies aim to entertain and immerse audiences in their world – why should the latest news on them not be entertaining too? And what better way to kick-start Prime Bae’s journey than with one of India’s favourite actors, Varun Dhawan. His humour and style are sure to make this an interesting ride. Honestly, there’s no knowing what details Prime Bae might share next. Just get on-board and see where it takes you!”