Campaign India Team
Sep 27, 2022

Varun Dhawan is BAE for Prime Video

He will reveal the scoop on different topics from Prime Video’s content slate

Varun Dhawan is BAE for Prime Video
Prime Video has appointed actor Varun Dhawan as the face of its campaign titled #PrimeBae. It aims to build a deeper relationship with viewers who seek the latest information on their favourite Amazon originals and exclusives. 
 
For this, Dhawan will be the first BAE (Before Anyone Else) to get news and updates on Prime Video’s upcoming projects.
 
He will reveal the scoop on different topics from Prime Video’s content slate. 
 
 
Sushant Sreeram, head, SVOD business, Prime Video, India, said, “Over the years, we have built a strong relationship with our customers, who now rely upon us as their trusted friend – one who encourages, inspires, motivates, and can be relied upon to entertain at all times. We see customers’ love and appreciation for us in their enthusiasm and inquisitiveness in knowing more about our upcoming shows and movies. With Varun as our first-ever #PrimeBae, we aim to build an even more tight-knit community of super-fans, taking them deeper and helping them experience the inner world of Prime Video. Our shows and movies aim to entertain and immerse audiences in their world – why should the latest news on them not be entertaining too? And what better way to kick-start Prime Bae’s journey than with one of India’s favourite actors, Varun Dhawan. His humour and style are sure to make this an interesting ride. Honestly, there’s no knowing what details Prime Bae might share next. Just get on-board and see where it takes you!”
 
 
CREDITS: 
Production house: 20 Watts
Executive producers: Cyril D’Abreo and Savio Iyer
Producer: Riddhi Das
Creative director: Christopher Baretto
Line producer: Nitin Ambekar
Director: Vasan Bala
DOP: Swapnil Sonawane
Chief AD: Kshipra Jain
2nd AD: Sarvesh & Shardul
DA: Tithi Ghosh
Writer: Ashish Shakya
Editor: Sheldon D’Mello
Music: Varun Bidye
Sound mixing: Susmeet Rewaskar
Colourist: Tony Adrial 
 
Source:
Campaign India

Related Articles

Just Published

7 hours ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

8 hours ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

11 hours ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

12 hours ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.