Campaign India Team
Oct 12, 2016

Unmetric Engagement Meter: Twitter top 20 week ending 1 October

Posts from Hero MotoCorp, Hyundai India, Amul India and Lenovo make up the top five in terms of retweets

Unmetric Engagement Meter: Twitter top 20 week ending 1 October
Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.  
 
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
 
For Campaign India's weekly 'Engagement Meter' feature, we bring you the top 20 pieces of content on Twitter basis the Unmetric Engagement Score.  
 
These are the ones at the top on the basis of retweets, from over a thousand with an engagement score of 1000, in the week from 25 September to 1 October 2016.
 
Hero MotoCorp
Retweet count: 2,063
Favourite count: 5,478
 
 
Hyundai India
Retweet count: 1,203
Favourite count: 816
 
Amul_Coop
Retweet count: 1,132
Favourite count: 1,067
 
Lenovo_in (Promoted via ads)
Retweet count: 730
Favourite count: 5,005
 
Hero MotoCorp
Retweet count: 427
Favourite count: 2,283 
 
Fiat India
Retweet count: 365
Favourite count:307
 
Fiat India
Retweet count: 363
Favourite count:425
 
Coolpad Ind
Retweet count: 320
Favourite count:233
 
Fiat India
Retweet count: 314
Favourite count: 389
 
Fiat India
Retweet count: 314
Favourite count: 157
 
Coolpad Ind
Retweet count: 303
Favourite count: 266
 
Coolpad Ind
Retweet count: 299 
Favourite count: 248
 
AMtouristerIN
Retweet count: 292
Favourite count: 172
 
CoolpadInd
Retweet count: 289
Favourite count: 262
 
AMtouristerIN
Retweet count: 287
Favourite count: 166
 
CoolpadInd
Retweet count: 272
Favourite count: 190
 
AMtouristerIN
Retweet count: 270
Favourite count: 164
 
CoolpadInd
Retweet count: 268
Favourite count: 211
 
AMtouristerIN
Retweet count: 267
Favourite count: 160
 
CoolpadInd
Retweet count: 262
Favourite count: 232
 

 

Below are the most popular hashtags used by Indian brands, in terms of the number of times a user has used the hashtag AND @-mentioned the brand in a tweet.

 

hashtag brand_Count User_Count Associated Brand
oberoidirect 609 26925 Oberoi
unboxdiwalisale 109 21946 Snapdeal
insuropedia 95 19712 Bajaj Allianz Life Insurance
coolpadnote5 66 12747 Coolpad
greatindianfestival 61 12443 Amazon
closeupfirstmoveparty 215 6276 Close Up
relianceagms2016 223 4380 Reliance Group
brucoffeeweek 222 3892 Bru Coffee India
getskinsmart 66 3804 The Body Shop
listentoyourheart 98 2978 Apollo Hospitals

 

Source:
Campaign India