Digital

Campaign India Team

Oct 12, 2016

Unmetric Engagement Meter: Twitter top 20 week ending 1 October

Posts from Hero MotoCorp, Hyundai India, Amul India and Lenovo make up the top five in terms of retweets

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Unmetric Engagement Meter: Twitter top 20 week ending 1 October

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.

The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.

For Campaign India's weekly 'Engagement Meter' feature, we bring you the top 20 pieces of content on Twitter basis the Unmetric Engagement Score.

These are the ones at the top on the basis of retweets, from over a thousand with an engagement score of 1000, in the week from 25 September to 1 October 2016.

Hero MotoCorp

Retweet count: 2,063

Favourite count: 5,478

Hero MotoCorp salutes the real Heroes of India. #HeroSalutes pic.twitter.com/USsdfxpKRP
— Hero MotoCorp (@HeroMotoCorp) September 29, 2016

Hyundai India

Retweet count: 1,203

Favourite count: 816

#HyundaiCricJockey 2 is back. Flaunt your cricket passion & get a chance to Win* exciting prizes. Log onto: https://t.co/Ac42QGxJ8d pic.twitter.com/ulIT4xDw47
— HyundaiIndia (@HyundaiIndia) September 30, 2016

Amul_Coop

Retweet count: 1,132

Favourite count: 1,067

#Amul Topical : India’s commandos deliver message at Pakistan’s door. pic.twitter.com/WUnmRjWyOh
— Amul.coop (@Amul_Coop) September 30, 2016

Lenovo_in (Promoted via ads)

Retweet count: 730

Favourite count: 5,005

It's here! #FastForward to the world of tomorrow with the #LenovoZ2Plus. Buy it now @amazonIN: https://t.co/D1eQNGDTN7 pic.twitter.com/I0hXL03I3i
— Lenovo India (@Lenovo_in) September 25, 2016

Hero MotoCorp

Retweet count: 427

Favourite count: 2,283

The 70 million Limited Edition Achiever is a dedication to Indian soldiers - Pawan Munjal #Achiever 150 pic.twitter.com/1UmXr49iJk
— Hero MotoCorp (@HeroMotoCorp) September 26, 2016

Fiat India

Retweet count: 365

Favourite count:307

Share your extraordinary moments using #CrossOutOrdinary & the most innovative responses stand a chance to win a brand new Urban Cross! pic.twitter.com/Ud8OakHK60
— Fiat India (@FiatIndia) September 26, 2016

Fiat India

Retweet count: 363

Favourite count:425

It's contest time! Tell us how you would #CrossOutOrdinary?
Most no. of Tweets with the most wackiest answers may win The New Urban Cross! pic.twitter.com/o9SdHjAdKE
— Fiat India (@FiatIndia) September 26, 2016

Coolpad Ind

Retweet count: 320

Favourite count:233

The wait is almost over! Give us 150 RTs to unlock the rules of #CoolpadBeastTomorrow #contest. Two Coolpad Beast smartphones up for grabs.
— Coolpad India (@CoolpadInd) September 29, 2016

Fiat India

Retweet count: 314

Favourite count: 389

How would you #CrossOutOrdinary? The whackiest answer stands a chance to win an Urban Cross! #Contest pic.twitter.com/zGC1Qwu8ST
— Fiat India (@FiatIndia) September 26, 2016

Fiat India

Retweet count: 314

Favourite count: 157

The #CrossOutOrdinary contest is on and all you need to do is send a few wacky replies to stand the chance to win The New Urban Cross!
— Fiat India (@FiatIndia) September 26, 2016

Coolpad Ind

Retweet count: 303

Favourite count: 266

Here are the rules #CoolpadBeastTomorrow. Two Coolpad Beast up for grabs. Give us 100 RTs to unlock the #contest. #ContestAlert pic.twitter.com/iVHkfvWiYF
— Coolpad India (@CoolpadInd) September 29, 2016

Coolpad Ind

Retweet count: 299

Favourite count: 248

Presenting our beast #CoolpadNote5! Our most powerful phone till now. Give us 100 RT's to unlock the #contest. Win two Note 5. #ContestAlert pic.twitter.com/TEWmOTp06l
— Coolpad India (@CoolpadInd) September 30, 2016

AMtouristerIN

Retweet count: 292

Favourite count: 172

Q1. Swim or walk? Well, time and tide waits for none! Can you guess the name of this amphibious island? #ATxperience #contest pic.twitter.com/LEM8Pj6izj
— American Tourister (@AMtouristerIN) September 27, 2016

CoolpadInd

Retweet count: 289

Favourite count: 262

Q1) Guess the RAM capacity of our upcoming Beast. Reply with #CoolpadBeastTomorrow. Two Beasts up for grabs. #Contest #ContestAlert
— Coolpad India (@CoolpadInd) September 29, 2016

AMtouristerIN

Retweet count: 287

Favourite count: 166

Q2.To eat or not to eat, that is the question! Let’s see if you can guess the name of this delicious looking mountain! #ATxperience #contest pic.twitter.com/61QpIbYplW
— American Tourister (@AMtouristerIN) September 27, 2016

CoolpadInd

Retweet count: 272

Favourite count: 190

SURPRISE: We've two Coolpad Beasts up for grabs. Keep tweeting with #CoolpadBeastTomorrow. #Contest will be announced soon. #ContestAlert.
— Coolpad India (@CoolpadInd) September 29, 2016

AMtouristerIN

Retweet count: 270

Favourite count: 164

Q3. How about blessings from a 233 feet tall Buddha? Tell us the name of this place and #win exciting gifts! #ATxperience #contest pic.twitter.com/zbg70D2AdK
— American Tourister (@AMtouristerIN) September 27, 2016

CoolpadInd

Retweet count: 268

Favourite count: 211

We're overwhelmed with your response. Keep tweeting with #CoolpadBeastTomorrow as we announce the #contest soon. Two Beasts up for grabs.
— Coolpad India (@CoolpadInd) September 29, 2016

AMtouristerIN

Retweet count: 267

Favourite count: 160

Q4. You won’t mind a cold welcome from this place in Sweden! Can you guess the name and place of this hotel? #ATxperience #contest pic.twitter.com/dQ5XXUdAy8
— American Tourister (@AMtouristerIN) September 27, 2016

CoolpadInd

Retweet count: 262

Favourite count: 232

Q2) Complete this: I am super excited for #CoolpadBeastTomorrow because __________. Two Coolpad Beasts up for grabs. #Contest #ContestAlert
— Coolpad India (@CoolpadInd) September 29, 2016

Below are the most popular hashtags used by Indian brands, in terms of the number of times a user has used the hashtag AND @-mentioned the brand in a tweet.

hashtag	brand_Count	User_Count	Associated Brand
oberoidirect	609	26925	Oberoi
unboxdiwalisale	109	21946	Snapdeal
insuropedia	95	19712	Bajaj Allianz Life Insurance
coolpadnote5	66	12747	Coolpad
greatindianfestival	61	12443	Amazon
closeupfirstmoveparty	215	6276	Close Up
relianceagms2016	223	4380	Reliance Group
brucoffeeweek	222	3892	Bru Coffee India
getskinsmart	66	3804	The Body Shop
listentoyourheart	98	2978	Apollo Hospitals