Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 10 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 1-10 October.
Tata Salt - Desh Ki Sehat, Desh Ka Namak
Shares: 51,982
Likes: 51,134
Reliance Jio
Shares: 9,438
Likes: 13,076
Edelweiss Tokio Life Insurance
Shares: 3,920
Likes: 6,338
KreditBee
Shares: 2,806
Likes: 8,413
Max Fashion
Shares: 1,640
Likes: 50,031
DaburDentalCare
Shares: 1,307
Likes: 34,877
Cadbury Gems
Shares: 1,101
Likes: 7,188
Savlon India
Shares: 1,054
Likes: 7,032
FunFoods by Dr. Oetker
Shares: 751
Likes: 3,963
Aditya Birla Capital
Shares: 203
Likes: 33,863
