United Colors of Benetton India, has announced the appointment of Kaveri Nag as head of marketing and public relations.
She will work to strengthen the brand's vision of a global lifestyle project and revolutionise the canons of fashion and sales.
Nag moves from BMW, where she was lead, marketing.
Ramprasad Sridharan, CEO, United Colors of Benetton India, said, “Throughout her career, Kaveri has accumulated vast marketing leadership experience and has relentless energy and curiosity to understand consumer behaviour, which is ever so dynamic in the fashion industry. This is her second stint with Benetton and we are confident that Kaveri will be a driving force in bringing our new brand vision to life through world-class creative, digital and omnichannel marketing strategies, and play a leading role in building the next generation of Benetton customers”.
Nag said, “Benetton has always been a brand that’s ahead of the curve, and I’m excited to embark on this new journey with the team amid an ever-evolving consumer landscape. Together, we will meet these new realities head-on, with a digital-first approach toward creating and engaging with relevant brand experiences for customers across different categories. I look forward to strengthening Benetton’s iconic positioning as a premium casual wear brand by pushing cultural and creative boundaries.”
In a career spanning over 12 years, she has also worked with Marks and Spencer India, Natuzzi India, and Ogilvy, among others.
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