Uber has a new logo, and people are outraged

So Wired, Verge, FastCompany and Mashable are all claiming "first look" at the new Uber logo. Who had the first appointment on PR day?

— Rafat Ali (@rafat) February 2, 2016

Consumer outrage on Twitter came thick and fast, with an almost unanimous vote against Uber’s changes. Check out tweets below to see what people are saying.

I majorly dislike the new @Uber logo. When will people learn - if it ain't broke, don't fix it.

— Victoria Ellis (@MrsEllis4Eva) February 2, 2016

Uber changing its app logo to this. Dropping what must be the most recognisable U on the planet. Madness? pic.twitter.com/rtBcg1UNpz

— Dave Lee (@DaveLeeBBC) February 2, 2016

Thought that new @Uber logo looked familiar. Better call Robocop. pic.twitter.com/HdFKSp8XVQ

— Pete Pachal (@petepachal) February 2, 2016

Since you asked: <3 the="" new="" uber="" branding="" colors="" patterns="" and="" think="" icon="" is="" weak="" af="" looks="" like="" a="" corporate="" square="" version="" of="" href="//twitter.com/spot" data-mce-href="//twitter.com/spot">@spot

— Michael ? Galpert (@msg) February 2, 2016

.@Uber's new logo looks like a smoke detector to me. https://t.co/WUaVbbuFny And where there's smoke... THERE'S A DIESEL TAXI.

— J. Graeme Noseworthy (@graemeknows) February 2, 2016

Have we started ranting about Uber's new branding?? And their team bathroom tile inspiration ?? #branding #design

— Erika Grijalva (@baconegg) February 2, 2016

Poor Uber, didn't learn the lesson from AirBnB which never recovered from changing its logo.

— Joel Andren (@joelandren) February 2, 2016

if uber’s name was ober than the new logo would make total sense

— Chris Ziegler (@zpower) February 2, 2016

The old Uber logo was good.

— Jay Yarow (@jyarow) February 2, 2016

The new @Uber logo looks like Pac-Man with a tooth ache.

— Nick McCann (@nickmccann) February 2, 2016

Wow the new Uber logo looks terrible. Was just a "WTH is that" moment for me

— Edwin Lau (@EdKensington) February 2, 2016

I mean, I can't even tell it's a logo for uber. https://t.co/XGU2hJRdug

— Jana Kasperkevic (@kasperka) February 2, 2016

Uber has a new logo. It's basically a bank now. pic.twitter.com/cuA56eHKnq

— Brian Solomon (@Brian_Solomon) February 2, 2016

Serious question: Is the uber branding video a parody?

— Jordan Bouvier (@jbouvier) February 2, 2016

The only thing I can't see in the logo is what I need to see "U" for Uber. https://t.co/U2yzlhO7rN

— Om Malik (@om) February 2, 2016