Campaign India Team
Jun 10, 2020

Twitter introduces stories feature Fleet in India

India is the third market after Brazil and Italy to get this test feature

Twitter introduces stories feature Fleet in India
Twitter has rolled out a new feature and India is among the three test markets it has been released in. 
Similar to Instagram Stories, the service is called Fleets and allows users to put up 'fleeting thoughts' which disappear after 24 hours.
According to a statement from Twitter, the social media network aims to reach out to people who don’t tweet because they feel they are public, permanent, and display the number of retweets and likes. 
India is the third market globally after Brazil and Italy where Twitter is rolling out this feature to test.
Manish Maheshwari, MD, Twitter India, said, “India is important for Twitter since it is one of our largest and fastest-growing audience markets globally. We are excited to bring the Fleets experiment to India and make it one of the first three countries in the world to experience this new product. From the test in India, we’ll learn how adding a new mode of conversation changes the way Indians engage on Twitter. It’ll also be interesting to see if it further amplifies the diversity of usage by allowing people to share what they’re thinking in a way that is light-touch and light-hearted.”
Mo Al Adham, group product manager, Twitter, added, “Twitter is where people go to see and talk about what’s happening. We want people to be able to have conversations on Twitter in different ways, with less pressure and more control. That’s why we’re testing a way to share their fleeting thoughts.”
Campaign India