Twitter has announced that its political ads policy and transparency approach has been expanded to India, Australia and European Union member states.
Through this, Twitter is looking to enforce stricter policies for political advertisers and it hopes to provide clear, transparent disclosure for all ads on the medium.
In May 2018, Twitter had launched its 'Political Campaigning Policy' in the United States to provide clear insight into how the platform defines political content and who is advertising such content. It also launched the 'Ads Transparency Center' (ATC), which allows anyone to view ads that have been served on Twitter. A statement from Twitter claimed that it will provide more details on political campaigning ads, including ad spend and targeting demographics.
If an ad is reported and taken down from Twitter, it will be archived in the ATC within approximately 24 hours. If the account is suspended, tweets will not be shown in the Ads Transparency Center. The same applies to deleted Twitter accounts and Tweets.
In India, political advertisers that fall under the Political Campaigning Policy, will have details which include billing information, ad spend, and impressions data per tweet. It will also be showing demographic targeting data for the ads being served.
Twitter also looks to make it clear as to who is advertising Indian political campaign content on the platform by including a visual label and disclaimer information on promoted content from certified accounts. This will allow people to easily identify political campaign ads and to know who paid for them.
Enforcement of this policy will begin on 11 March, after which only certified advertisers will be allowed to run political campaigning ads on the service. Political advertisers have to apply for certification.
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