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The weekend is here again and it's time to rejoice for sports enthusiasts. There’s plenty of top football, cricket and tennis action to be witnessed.The FA Cup is back. After knocking Manchester United out of the FA Cup, Leeds will try to repeat their feat when they play Tottenham Hotspurs. Chelsea visit the championship side Preston North End. Arsenal travel to Stoke and minnows Brighton travel to Birmingham to play an in-form Aston Villa. The matches will be broadcasted on Sony PIX at various times over both Saturday and Sunday evening.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.