Campaign India Team
Aug 08, 2019

Truebil appoints Publicis to handle creative

Account won post a multi-agency pitch

Truebil appoints Publicis to handle creative
Truebil, an auto-tech company catering to the pre-owned car marketspace, has announced the appointment Publicis to manage its creative mandate. 
 
The account was won post a multi-agency pitch. 
 
Shubh Bansal, co-founder, Truebil, said, “Truebil’s core principles of trust, transparency and highquality are the exact values we wanted in our branding partner. Being a start-up, we have different needs and aspirations that a lot of agencies may not understand. But, after weeks of research and numerous meetings we narrowed down on one of the biggest names in advertising, Publicis India. With Publicis, we knew we had found the ideal partner because of their enthusiasm to work with young brands such as ours along with their years of expertise in the automobile industry.”
 
Suraj Pombra, EVP, Publicis India, said, “Truebil might sound like yet another car sale brand. But when we met them, we were infected by their unique point of view, purpose and ambition, which we know will power them onto quick and large successes. We’re very fortunate that they’ve chosen Publicis as their brand partners. For us agency folk who are accustomed to the big-client, big-brand universe, partnering with passionate start-ups like Truebil is a refreshing and challenging experience. While we’ll bring all our experience and expertise to bear on the tasks at hand, we equally look forward to learning from what is a delightful and enthusiastic bunch of people at Truebil.”
 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Virtual experiences firm XP&D Be.Live launched

The agency is a collaboration between XP&D, Multi TV and FCB India

4 hours ago

HUL-GSK Consumer Healthcare merger completed

The merger has been on the basis of an exchange ratio of 4.39 HUL shares for each GlaxoSmithKline Consumer Healthcare share

7 hours ago

Dentsu rolls out DAN Solutions in India with ...

Devanthan also elevated as chairperson of Creative Line of Business

7 hours ago

DigitalKites gets Amit Lall as SVP

Lall was VP - digital at OMD