Campaign India Team
Jul 10, 2014

Troy Ruhanen named president and CEO, TBWA Worldwide

Replaces Tom Carroll, who stays on as chairman, TBWA Group

Troy Ruhanen named president and CEO, TBWA Worldwide
Omnicom hand Troy Ruhanen has been named president and CEO, TBWA Worldwide. Ruhanen succeeds Tom Carroll, who will continue as chairman of the TBWA Group. Jean-Marie Dru continues as chairman, TBWA Worldwide, the agency network.
Prior to this, Ruhanen was responsible for driving cross-agency collaboration for Omnicom clients. 
John Wren, president and CEO, Omnicom Group, said, “Under the leadership of Tom Carroll, TBWA is recognised worldwide for its strong culture and award-winning creativity. At Omnicom, we place considerable emphasis on succession planning, and Tom and I have long agreed that Troy Ruhanen would be the right person to take the helm of TBWA. His experience in leading Omnicom agencies across geographies and categories makes this a seamless leadership transition that will build upon TBWA’s capabilities and reputation as one of the best in the business.”
Ruhanen has held multiple senior management positions at Omnicom Group agency BBDO in the past. These include: chairman and CEO, Americas; deputy chairman for North America; and managing director for New York.
Ruhanen said, "The opportunity to lead TBWA is a great honor because of the deep rooted creative culture and its unique strategic method in 'disruption'. The willingness to break from convention and the expectation for fresh thinking creates an environment for bolder and more innovative platforms. This attracts talent, unlike others, and produces work that creates a competitive advantage."
Carroll added, "I love this network and I'm very proud of what we've become and more importantly where we are going. Troy and I have worked closely across a number of initiatives this past year and he's the perfect person to take us to the next level."
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

2 days ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

2 days ago

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

2 days ago

Samsung's LTE Galaxy Watch6 campaign unlocks ...

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.