This week, two Campaign India readers have recommended the books to curl up with during the weekend.
Escape from Cubicle Nation
A great book for those toying with the idea of entrepreneurship! The book helps you to objectively realize how you got to where you are in the corporate world, and elucidates on why it’s so hard to make that entrepreneurial jump. The first section - “Opening Up to the Opportunities” offers some serious and practical wisdom about the current workplace situation with fascinating quotes like, “Employees who treat companies like old, loyal friends will die of heartbreak”. The next section - “The Reality of Entrepreneurship” delves in-depth on how to actually go about setting up your new business and balancing your personal life whilst at it. Chapters on ‘Self Employment’, ‘Business Planning’, ‘Brand Building’ and ‘Making the Leap’ elaborate on the manifold challenges and possible pitfalls ahead, and further elaborate on what it actually takes to make that big life-changing leap.
What makes this book for a unique and interesting read are the candid quotes that would make any budding entrepreneur think twice before leaping out from the cubicle set-up. Some remarkable quotes include:
* “Life first, business second – If you don’t consider your life as a key part of your business model, you may find yourself outwardly successful and inwardly miserable.”
* “I am convinced that truly successful people are very picky about where they spend their time and energy. So prune relentlessly.”
*" Fears are not all that bad! They can be a great way to ensure that your plan covers what it needs to.”
All in all, a definite must read for those wishing to change their life for the better!
Sangeeta Chacko, Head-Corporate Communications, Percept Limited
My Uncle Oswald
Uncle Oswald from The Visitor and Bitch is ‘white hot and passionate’. Go to bed with this book and you’ll be sleeping with the royalty, Picasso, Freud, Einstein, GB Shaw, Joyce, Matisse and even Stravinsky. A delicious burlesque of sex!
Ira Gupta, senior copywriter, Saatchi & Saatchi