Tonic Worldwide has announced a collaboration with Chennai-based digital marketing agency – Stoppress Communications. The agency has bought a minor stake in Stoppress Communications with a promise of a 'deeper partnership going forward'.
With this, Tonic hopes to expand its offerings in South India. The agency currently has an office in Bengaluru. Through this collaboration, both agencies will be creating an offering by combining their technological and creative expertise.
Tonic Worldwide and Stoppress will continue to operate as distinct brands and organisational structures while working together.
Unmisha Bhatt, chief strategy officer and director – India and MENA region, Tonic Worldwide, said, “Bharat is seeing the maximum surge in growth in digital users and as digital partners to brands, we are looking at bringing deeper cultural insights and understanding of each region for our brands. With Stoppress’s understanding of the Southern market and consumers, we are excited to bring the expertise for our clients and help them boost their business across regions. After Bengaluru, we have been eager to cover the rest of South with the diversity that the region holds.”
Krithika Balasubramanian, founder and CEO, Stoppress Communications, said, "The idea of being a part of creating award-winning digital initiatives and scaling up and growing our business spurred us to explore this collaboration. We look forward to work on large national campaigns and enhance our portfolio of offerings."