
The Media Edge (TME) has announced a restructuring of its senior level leadership. Dinesh Vyas, who has been handling part of the businesses in Mumbai, will now head TME’s Mumbai operations. The four teams in the Mumbai office, headed by Vinish Mathews, Tanya Gulrajani, Rajesh Joshi and Navroze Hodiwala, will be reporting to Vyas.
Also, Imran Karim will now serve as national buying head, a role that was left vacant when Divya Radhakrishnan was made president of the organization. Imran has been heading TV buying in Mumbai and now would do the same across offices and additionally will also lead print and radio buying.
Divya Radhakrishnan, President TME, said on the restructuring, “There were roles to be filled in the organisation, and in line with our corporate philosophy of growing internal talent, we have given these roles to Dinesh Vyas and Imran Karim.”
Other members of the senior management team at TME include Lalita Menon, head, TME 360, which is the division handling non-traditional media; Bhavna Jha, who is the TME Delhi Head; and Raj Datta, who heads the agency’s Kolkata operations.