Titan taps TBWA for Gold Plus

Titan Gold Plus, Tata's jewellery retail arm, has picked TBWA/India to handle its creative duties. The agency prevailed following a competitive review that saw eight leading agencies of Bangalore pitching for the account."Incremental growth in a very short span of time has led Gold Plus to re-evaluate its relationship with its current agency and look at agencies with alignment to its vision and agility," said Vishal Ahluwalia, senior VP south, TBWA\India.  Orchard is the incumbent agency.