Titan Gold Plus, Tata's jewellery retail arm, has picked TBWA/India to handle its creative duties. The agency prevailed following a competitive review that saw eight leading agencies of Bangalore pitching for the account.
"Incremental growth in a very short span of time has led Gold Plus to re-evaluate its relationship with its current agency and look at agencies with alignment to its vision and agility," said Vishal Ahluwalia, senior VP south, TBWA\India. Orchard is the incumbent agency.
The brief given to TBWA is to establish and build brand preference both at the national and local level through integrated solutions. Said L R Natarajan, vice president, Gold Plus "TBWA\India showcased 'Disruption' in an efficient manner, keeping local and brand sensitivities in mind. They were also able to prove their speed to market and reach equally across all geographies."
This is a second win for TBWA\India who only a month back won the Procall account, a brand of Digital PTT service from Essel Group against McCann, Lowe, Publicis & Percept AMO.