TBWA\India has recently bagged the creative duties of Hyderabad-based Gati and Bangalore-based SJR Group. The agency's Bangalore office will be handling both the accounts.
Commenting on the wins, Nirmalya Sen, managing director, TBWA\India said, “Close on the heels of the back-to-back Raymond and CSIA wins in Mumbai, come back-to-back wins in Bangalore. We are delighted to get an opportunity to use Disruptive Brand Behaviour to help solve marketing problems for Gati and SJR.”
Vishal Ahluwalia, senior vice president – South, TBWA\India added, “Gati wants to create a powerful strategy that will help deliver its long term vision of being a Distribution & Supply Chain Management solutions provider. SJR, on the other hand, wants to create a distinctive value proposition in the cluttered real estate market of Bangalore. I am delighted that they chose us and look forward to working closely with them to create disruptive strategies and creative work.”
Gati is an player in express delivery, supply and logistics. Speaking on the appointment, Dorothy Paul, head - marketing and communications said, “Gati over the years has aggressively moved forward from cargo management to being an integrated supply chain solutions company. We believe that our association with TBWA will help bring in fresh impetus to the brand positioning and brand commitment as we rise up the value chain.”
SJR is rated among the top builders of both commercial and residential properties in Bangalore.