TI Cycles of India has signed up their media arrangement with Aegis Media’s Vizeum India. The agency had won the media duties of BSA Motors, a division of TI Cycles earlier this year. The business moves from Mindshare. Industry sources peg the value of business at Rs.20 Cr.
Confirming the arrangement, Rajesh Mani, general manager - marketing, TI Cycles & BSA Motors, said, “The professional approach exhibited by Vizeum, coupled with their ability to think beyond traditional solutions, comparative saving on our overall cost as well their involvement in our business at all levels convinced us of this partnership. We look forward to working with them.”
Commenting on the win, S Yesudas, managing director, Indian Sub-continent, Vizeum, added, “We are absolutely delighted with this coveted win. This is very special for us as it further helps cement our belief of having clients as our ambassadors. We are proud of the work have done on BSA Motors and are thankful to the TI cycle Management and Marketing Team for their faith in us. This business will be handled out of our Chennai office under the leadership of E M Sreeneelakandhan, GM, South.”