Dentsu Webchutney has bagged the digital mandate of TI Cycles following a multi-agency pitch. The agency will handle all TI Cycle brands including BSA, Hercules and Lady Bird. The account will be handled by the agency's Bengaluru office.
Rajesh Mani, head – marketing and retail, TI Cycles, said, “In this ever-changing field of digital marketing, being dynamic and agile are key for our brands to remain top of mind and actively engage with consumers. Dentsu Webchutney have shown with their pitch and track record that they have the thinking and the team to help our brands consolidate their position as industry leaders on the digital front.”
Gaurav Soi, EVP, business development, Dentsu Webchutney, added, “We are honoured that the team at TI Cycles has entrusted us with the digital mandate for their brands. As their partners, we are looking forward to developing work across digital platforms that will assist in consolidating their brands as industry leaders.”
Noting that Dentsu Webchutney has been operational in Bengaluru for 12 months, Gautam Reghunath, VP, Dentsu Webchutney, termed this as 'phase two' for the office.
On the win, he said, “Having partners who are on the same wavelength is both a pleasure, and a necessity. With TI, we enter the cycling and fitness space at a very interesting time. The company has an interesting mix of both legacy and modern brands under its wing and we look forward to staying true to its vision of being at the helm of India’s fitness journey.”
TI Cycles is part of the Chennai-based Murugappa Group.