Thums Up takes ‘I will do anything for my thunder’ to next level

Coca Cola India has unveiled an integrated communication initiative for Thums Up. Conceptualized by Sainath Saraban, executive creative director, Leo Burnett and directed by Malaysian director, Farouk Aljoffery, the communication campaign is based on the creative premise of what a Thums Up lover does when he gets his precious bottle back after an action-filled chase.