Advertising Club Madras has announced the third edition of Tamizh Awards. The Awards seeks to celebrate communication that displays a unique understanding of the Tamizh consumer in terms of language, culture and the 'way of life' unique to Tamizh and Tamilians. This year's edition will also honour the best of English Advertising as well.
P Subramanian, president, Advertising Club Madras and director - client service, Ogilvy & Mather, said, “Following the introduction of the new format of Tamizh Awards, we have had great entries since the first year. Being unique in the space of recognising work for the Tamizh audience has helped the Awards property grow. Daily Thanthi, which came on board as the title sponsor in the first year itself, has continued to support the event.”
On the addition of English Advertising to the Awards this year, he added, “Though the Awards have been focusing on Tamizh communication over the past two years, some agencies felt the need to introduce English. Hence, this year we have introduced it as a separate part of the Awards.”
The jury members for this year's Awards are Ramanujan Sridhar, chief executive officer, Integrated Brand – Comm, Thomas Xavier, chairman and national creative director, Orchard Advertising, Jayendra, co–founder, Real Image Media Technologies and KS Chakravarthy (Chax), national creative director, Draftfcb+Ulka.
The club is looking for entries across categories of work released between January 1 and December 31, 2010. Last date for submitting entries in March 31, 2011. Ananda Vikatan, Hello FM and Teacher's have come on-board to partner the awards which will be held on April 22.