Campaign India Team
Jun 28, 2014

Things They Like: Atishi Pradhan

The CSO of Cheil Worldwide SW Asia on her favourite brands and the road trip to Ladakh which is on her agenda this year

Things They Like: Atishi Pradhan
For Atishi Pradhan, Samsung Note 2, tablet, and laptop are ‘must have’ gadgets at work and at industry events even as her husband’s phone suffices the need to be connected at private parties. 
Pradhan, who prefers silver and kundan jewellery, likes comfortable work wear for the long hours that her job demands. For presentations, she favours semi-formal clothing. One can see her dressed in ethnic wear at parties. The brands she swears by include AND, Anokhi, FabIndia and Zara.
Pradhan’s favourite perfume is Anais Anais. She prefers unbranded, ethic footwear, and sports denims from Levi’s or Dockers.
When asked about her dream car, Pradhan quips, “Who dreams about a car?” She currently owns a Mahindra XUV.
Pradhan prefers to explore new places and tries to travel to a different place every time as far as possible, “Else, to our own place in the hills – because there is no agenda when we go there. Just sit and read, go for walks, eat, sleep,” she says. This year, she is already planning a road trip to Ladakh.
Campaign India