Cheil Worldwide SW Asia announced the appointment of Atishi Pradhan as chief strategy officer. Pradhan joins the agency from Mogae Media, where she was CSO. She will head Cheil's strategy function straddling the agency’s traditional, digital, retail and experiential verticals.
Hari Krishnan, COO, Cheil Worldwide SW Asia, said, “We are delighted to have Atishi on board to lead our integrated strategy function. As Cheil exponentially continues to grow business and capability, the need is to establish thought leadership. Atishi brings the much-needed mindset and experience for us to focus and succeed in this area. Her ability to create engaging, strategically-led ideas will be invaluable to Cheil."
On her move, Pradhan said, “I am really excited about working at Cheil. I believe there are many exciting opportunities ahead as it is an era where technology and new media are transforming everything around them. I am looking to bringing about transformations that drive brand solutions and create brand opportunities.”
Pradhan had joined Mogae Media in February 2012 from Contract Advertising. She has worked with JWT prior.