Thierry Vandewalle, formerly CEO of Publicis Modem France, has been appointed managing director, Publicis Modem Asia-Pacific. He will have particular focus on the Chinese market where he will be managing director of Publicis Modem China in addition to his regional duties.
Vandewalle will be based in Shanghai prior to spending an initial period in Singapore.
The appointment follows a series of senior appointments and acquisitions by Publicis Modem Worldwide, including the acquisition of South Korean digital ad agency Portfolio.
Kevin Ramsey, chairman and chief executive officer, Publicis Asia Pacific, commented, "Thierry's appointment is the latest signal of our commitment to the region and of our ambition for aggressive digital growth. Thierry brings a wealth of experience in building growth for global clients and their businesses with smart leadership and contagious ideas that change the conversation."
Jean-Philippe Maheu, Publicis Modem Worldwide's chief executive officer, added, "Thierry has the best combination of digital IQ and entrepreneurial "can do" attitude; with his leadership, I am confident that we will successfully advance the digital agenda of our clients in the Asia Pacific region, and grow Publicis Modem local presence, in particular in China."