The Social Street has announced the launch of a branded content and entertainment division and the appointment of Pamita Seth to head the practice. She was with Madison (Mates) prior.
Seth will lead a team of 10 people in the new unit, informed an agency statement.
She said, “We at The Social Street have embarked on a new journey where the vision is to create path-breaking work for clients. The team at The Social Street come with many years of experience, having working across a variety of brands and production houses in India, UK, Canada and UAE. I am looking forward to working with them to provide only the very best to our clients”.
Pratap Bose, chairman and founding partner, The Social Street, said, “We are looking to offer a plethora of services to cater to the varied needs of clients, which would include among other things in-film advertising, movie promotions, IPs, telecast and talent solutions. The extremely talented team that we have put together have the muscle to service the needs of international and Indian clients. We are looking to be a truly global one stop shop in the space of branded content and entertainment”
The division has signed up with multiple upcoming film projects, the statement added.