Rediffusion Y&R group and The Social Street (TSS) have announced a strategic alliance to provide marketing services to clients of Rediffusion Y&R, Everest Brand Solutions and Rediffusion Wunderman.
This will come into effect from 1 March 2016, informed an agency statement. Rediffusion Y&R group and TSS will leverage individual strengths and collaborate to tap opportunities for growth in the market, the statement added.
With the alliance kicking in, offerings will cover digital, media, experiential, OOH, retail, entertainment and cause marketing, besides semi-urban and rural activations and outreach.
Dhunji S Wadia, president, Rediffusion Y&R group, said, “This is one of the deepest integrations to date, marking yet another milestone in the Group’s plan for a consolidated media investment management operation. Our services are designed to offer an integrated yet seamless solution across the communications continuum. The focus is to bring competitive advantage to our clients and our companies.”
Pratap Bose, founding partner and chairman, TSS, added, "This is going to be a very exciting journey for both Rediffusion and us. It will be a great growth story to tell the world. Our shared vision and collective capabilities should help us serve nothing but the best to all the clients as part of this alliance. We are all focused on one single client-centric objective through this alliance and that is unlocking value for clients. With the wealth of expertise in both Rediffusion and TSS, I have no doubt in saying that we will make it the strongest and successful alliance ever.”
Mandeep Malhotra, founding partner and CEO, TSS, said, “I am personally very excited about this alliance and looking forward to creating many stories together in this journey with Rediffusion. My career in the agency world started with Rediffusion and it feels now that the circle is getting closer. There is nothing more exciting for me then working with energetic, talented, committed and a fun team. Organisations that partner or complement each other in this manner are going to be more nimble footed in the future, in creating customer-oriented value.”