The Social Street has announced the appointment of Parag Pandya to head its OOH and experiential business for West and East India.
He joins the agency after an eight-year stint with Outdoor Advertising Professionals (OAP).
Pandya will work in 'close cooperation' with chairman and founding partner, Pratap Bose.
Bose said, “Parag is very passionate and insightful about out-of-home and brings extensive senior-level experience with him which spans both traditional and digital media. His focus and enthusiasm are what is needed for us to drive performance and deliver best in class solutions for our clients. We couldn’t be more excited to officially welcome him onboard.”
Pandya said, “What attracted me to The Social Street was the opportunity to widen my portfolio beyond OOH, to Experiential and ATL. I’m looking forward to this journey with the entire team at The Social Street, especially living up to the faith that Pratap and Mandeep have in me.”
He has also worked with Vodafone, Times of India and Percept Media.