Campaign India Team
Jun 24, 2010

The quality of media entries was lower this year says Ravi Kiran

Campaign India caught up with Ravi Kiran, CEO-South Asia for Starcom MediaVest Group and jury member, Media Lions jury on the winning entry from India and what it takes to produce work that can win at Cannes. Kiran said that Leo Burnett’s winning entry in the Media Lions category won because there was a direct demonstration of the product benefit. Why did Leo Burnett India's entry win?

The quality of media entries was lower this year says Ravi Kiran

Campaign India caught up with Ravi Kiran, CEO-South Asia for Starcom MediaVest Group and jury member, Media Lions jury on the winning entry from India and what it takes to produce work that can win at Cannes.

Kiran said that Leo Burnett’s winning entry in the Media Lions category won because there was a direct demonstration of the product benefit.

Why did Leo Burnett India's entry win?



Why did more Indian entries not make the shortlist?

 



Where does India stand on using the concept of sponsorship?





What is the importance of packaging entries?




What is the future of advertising?


What is the difference between "clever" and "best" use of media?



Why was the quality of entries lower this year?


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Source:
Campaign India

Related Articles

Just Published

5 hours ago

British Airways flies the best Diwali gifts home

Watch the film conceptualised by Ogilvy here

6 hours ago

We want our users to step away from the world of ...

Campaign India catches up with the director – marketing, Amazon Prime Video, India, to learn more about a campaign the brand has just rolled out, the growth of the OTT segment in India, and more...

8 hours ago

Levi's hands Sanjeev Mohanty an additional role

To lead commercial operations for the USA and Canada