Campaign India Team
Jun 24, 2010

The quality of media entries was lower this year says Ravi Kiran

Campaign India caught up with Ravi Kiran, CEO-South Asia for Starcom MediaVest Group and jury member, Media Lions jury on the winning entry from India and what it takes to produce work that can win at Cannes. Kiran said that Leo Burnett’s winning entry in the Media Lions category won because there was a direct demonstration of the product benefit. Why did Leo Burnett India's entry win?

The quality of media entries was lower this year says Ravi Kiran

Campaign India caught up with Ravi Kiran, CEO-South Asia for Starcom MediaVest Group and jury member, Media Lions jury on the winning entry from India and what it takes to produce work that can win at Cannes.

Kiran said that Leo Burnett’s winning entry in the Media Lions category won because there was a direct demonstration of the product benefit.

Why did Leo Burnett India's entry win?



Why did more Indian entries not make the shortlist?

 



Where does India stand on using the concept of sponsorship?





What is the importance of packaging entries?




What is the future of advertising?


What is the difference between "clever" and "best" use of media?



Why was the quality of entries lower this year?


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Source:
Campaign India

Related Articles

Just Published

13 hours ago

Helo gets Rohan Mishra as head in India

Moves from Juul where he was heading Government relations

14 hours ago

OnePlus 8 celebrates the HyperTaskers

Watch the film conceptualised by Wieden + Kennedy here

15 hours ago

Is adspend recovery in East Asia sign of good news ...

The region is seeing a resurgence in adspend on social media as it recovers from pandemic.

16 hours ago

HUL draws comparisons to freedom movement to get ...

Watch the films conceptualised by Ogilvy here