Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jun 24, 2010
The quality of media entries was lower this year says Ravi Kiran
Campaign India caught up with Ravi Kiran, CEO-South Asia for Starcom MediaVest Group and jury member, Media Lions jury on the winning entry from India and what it takes to produce work that can win at Cannes. Kiran said that Leo Burnett’s winning entry in the Media Lions category won because there was a direct demonstration of the product benefit. Why did Leo Burnett India's entry win?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Awards
Jul 11, 2025
Not every Cannes Lion roars in real life
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
10 hours ago
Gutenberg’s AI pivot sets up a new agency model as ...
It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
11 hours ago
ICC Women’s World Cup win, Kumbh Mela make it to ...
Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
13 hours ago
Asian Paints showcases Graphene-led protection with ...
The new campaign uses chess strategy as a creative device to demonstrate exterior paint protection designed for Southern India’s climate.
.png&h=268&w=401&q=100&v=20250320&c=1)
Media
14 hours ago
Why the future belongs to digitally-native, ...
Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.
