Campaign India caught up with Ravi Kiran, CEO-South Asia for Starcom MediaVest Group and jury member, Media Lions jury on the winning entry from India and what it takes to produce work that can win at Cannes.
Kiran said that Leo Burnett’s winning entry in the Media Lions category won because there was a direct demonstration of the product benefit.
Why did Leo Burnett India's entry win?
Why did more Indian entries not make the shortlist?
Where does India stand on using the concept of sponsorship?
What is the importance of packaging entries?
What is the future of advertising?
What is the difference between "clever" and "best" use of media?
Why was the quality of entries lower this year?