The Marcom Avenue wins integrated marketing mandate for GH2 Solar

The Marcom Avenue, a full-service integrated marketing and communications agency, has secured the comprehensive marketing mandate for GH2 Solar, a clean energy company focused on green hydrogen solutions in India. The appointment is aimed at strengthening GH2 Solar’s brand presence, digital footprint and market outreach as the company expands its role within the renewable energy sector.

Under the scope of the mandate, The Marcom Avenue will work closely with GH2 Solar to develop a cohesive brand narrative and improve overall market visibility. The engagement is aligned with GH2 Solar’s long-term ambitions in renewable energy and green hydrogen, and is positioned to support the company’s next phase of expansion within India’s evolving clean energy ecosystem.

The partnership will involve building a consistent and future-ready brand identity that resonates with key stakeholders across the energy, infrastructure and sustainability landscape. The Marcom Avenue will deploy its integrated marketing capabilities to ensure that brand communication, digital strategy and performance marketing efforts are aligned with GH2 Solar’s strategic objectives.

Anurag Jain, founder and md of GH2 Solar, said the collaboration comes at a critical stage in the company’s growth journey. He stated, “As we expand our green hydrogen and clean energy solutions, building a strong, credible, and future-ready brand is a strategic priority for us. The Marcom Avenue’s integrated marketing approach and performance-driven mindset align seamlessly with our vision. We are confident that this partnership will help us reach the right stakeholders and strengthen our position in the clean energy ecosystem.”

From the agency’s perspective, the mandate adds to its portfolio of sustainability-led and innovation-focused clients. Divanshi Gupta, founder and director of The Marcom Avenue, highlighted the strategic relevance of the assignment. She said, “GH2 Solar stands at the intersection of innovation and sustainability—two areas we are deeply passionate about. This mandate allows us to combine impactful brand storytelling with data-led digital and performance marketing. Our focus will be on creating a compelling brand narrative while delivering measurable business outcomes that support GH2 Solar’s long-term growth.”

The association reflects a broader trend of clean energy companies investing in structured marketing and communications to support scale and stakeholder engagement. As green hydrogen gains prominence within India’s energy transition plans, brands operating in this space are increasingly seeking integrated partners that can balance credibility, clarity and performance.

For The Marcom Avenue, the GH2 Solar mandate reinforces its positioning as a strategic growth partner for organisations working in sustainability, technology and future-facing industries. The agency continues to expand its footprint by aligning marketing strategy with business outcomes, particularly for brands operating in complex and emerging sectors.