Campaign India Team
Mar 30, 2023

The Good Glamm Group and Akshay Kumar enter into a JV

Will launch a men’s personal care and wellness portfolio

Darpan Sanghvi (left) and Akshay Kumar
Darpan Sanghvi (left) and Akshay Kumar
The Good Glamm Group and actor Akshay Kumar have announced a joint venture to launch wellness and holistic personal care products for men. 
 
Kumar and The Good Glamm Group aim to invest capital and work together to scale this new category. 
 
Kumar will be involved in the brand and product development. 
 
The joint venture will leverage the Good Glamm Group’s content-creator-commerce to drive DTC revenues through 200 million MAUs (monthly active users) of Good Media. 
 
Darpan Sanghvi, group founder and CEO, The Good Glamm Group, said, “Akshay epitomises hard work, discipline and age-defying looks based on natural principles of holistic wellness. We couldn't think of a more authentic, trusted and knowledgeable partner to develop and launch this unique product line with.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

India’s six-pack makes Cannes Lions shortlist jury cut

This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various categories.

1 day ago

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

1 day ago

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

1 day ago

Jab we ‘Met’ Shah Rukh Khan

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.