The Glitch has bagged the digital duties for Indulekha, a hair care brand from Hindustan Unilever. The agency will also handle social media for the brand.
Sunetro Lahiri, creative director, The Glitch, said, “The exciting thing about a homegrown brand like Indulekha is the sheer visual playground we get to play with when it comes to crafting the language. Visual or verbal, the tenets of Ayurveda and its affectivity make for a rather rich canvas... and that's the most exciting part for any creative personnel.”
Prachi Maroo, business director, The Glitch, added, “It's a great privilege to be tackling an array of haircare and styling brands ranging from the premium to the zany, and this addition only makes things more challenging and fun. We have been handling varied set of brands such as Set Wet, Tresemme, Bed Head by TIGI and Ayush in the hair portfolio. With Indulekha, our next step is to make sure the brand is perceived as the game changer that it truly is.”