The Glitch has won the digital mandate for Fair & Lovely.
The agency will be managing the communicating strategy, social media marketing and brand management across digital platforms for the skin-care brand from HUL.
Prachi Maroo, business director, The Glitch, said, “We are extremely excited to get the opportunity to partner with one of the world's biggest personal care brands. Fair & Lovely adds greatly to our existing personal care category portfolio that we have been building over the past few years. Our aim is to take the brand's presence on digital many notches higher both across the skincare range as well as the foundation.”
Sunetro Lahiri, creative director, The Glitch, said, "Fair & Lovely as a brand has been a marketeer's study case vis-a-vis getting the grassroots & tactical strategies perfect for years on end. The partnership is extremely exciting for the possibilities & journeys we're itching to chart out as a creative thinktank."