Campaign India Team
Nov 15, 2017

Fair & Lovely assigns digital duties to The Glitch

Agency to handle communication strategy, social media marketing and brand management across digital

Fair & Lovely assigns digital duties to The Glitch
The Glitch has won the digital mandate for Fair & Lovely. 
 
The agency will be managing the communicating strategy, social media marketing and brand management across digital platforms for the skin-care brand from HUL.
 
Prachi Maroo, business director, The Glitch, said, “We are extremely excited to get the opportunity to partner with one of the world's biggest personal care brands. Fair & Lovely adds greatly to our existing personal care category portfolio that we have been building over the past few years. Our aim is to take the brand's presence on digital many notches higher both across the skincare range as well as the foundation.”
 
Sunetro Lahiri, creative director, The Glitch, said, "Fair & Lovely as a brand has been a marketeer's study case vis-a-vis getting the grassroots & tactical strategies perfect for years on end. The partnership is extremely exciting for the possibilities & journeys we're itching to chart out as a creative thinktank." 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Isobar India to handle V-Guard's digital mandate
Premium
18 hours ago

Isobar India to handle V-Guard's digital mandate

The Delhi office will handle the account won post a multi-agency pitch

Premium
Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus
Premium
19 hours ago

Shell's expected global winners: VCCP, Dentsu, ...

The global review kicked off in January for creative and media.

Premium
Agency Report Card 2017: Havas Media Group
Premium
19 hours ago

Agency Report Card 2017: Havas Media Group

We assess Havas Media's 2017 performance in India based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Premium
Hyundai celebrates those who fight for the country
Premium
1 day ago

Hyundai celebrates those who fight for the country

Watch the ad film conceptualised by Innocean Worldwide here