Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Campaign India asks agency and marketing heads on what matters more: winning an Effie or an Abby award?Creativity versus Effectiveness may not be the most original debate in the history of the advertising industry but it’s an interesting one, every time. What would agency heads value more on their shelves: An Effie or an Abby? Ask a client that question and the answer is fairly obvious though many would not like to put that on record. For them, winning an Effie is more valuable, because it shows that the campaign worked and was able to turn around tangible results.
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.
Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.
AI was not positioned as a replacement for human creativity, but as an intelligent collaborator that could reshape the marketing and creative ecosystem.
It spotlights play as the spark for curiosity, creativity, and problem-solving.