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Jun 24, 2024
The changing face of advertising campaigns in India
We are in an age where consumers pay brands not to show ads, and at the same time give access to every brand to show ads.
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Advertising
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Bachelor pads get a 'Big Billion' reality check
Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
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Advertising
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Apollo Tyres replaces Dream11 as Team India jersey ...
Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.
Advertising
1 day ago
Amazon launches new AI creative partner in ads console
The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.
Opinion
1 day ago
The job of advertising is not to sell
"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.
