D2C omnichannel Ayurveda brand, The Ayurveda Co. (T.A.C.) has announced Kajal Aggarwal as its new investor.
This is part of the company’s first funding round and Aggarwal is the first investor.
The brand also aims to raise a funding of $15 million.
Param Bhargava, founder, The Ayurveda Co., said, "T.A.C. enjoys a robust online community with Ayurveda at the heart of it. Our eCommerce gets strong traction of sales through the Ayurvedic consultation-based purchase on the website and over 30 marketplaces like Amazon, Myntra, Nykaa, Flipkart, FirstCry, BlinkIt, among others.”
Shreedha Singh, co-founder and CEO, said, "Growing up, we, the millennials, have had a distant relationship with Ayurveda. It's time to introduce the coming generations to the life-changing habits and benefits that Ayurveda imparts, both for their enhanced quality of life and to take this powerful traditional system to every household in India, and globally. We had to tell the story through someone who believed in our vision. Partnerships and relationships are important to us, and Kajal reciprocates this value system as an individual. She is an avid propagator of a natural and holistic lifestyle, so it only made sense to have more extensive synergies in the future in addition to having her
on board for the range curated for the young ones."
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