Terra wins rural activation mandate for Glucon D

Terra, the rural marketing agency of Mudra MAX has added the media - rural activation mandate for Glucon D to its portfolio.

The account will be handled out of its Mumbai office.

On choosing Terra as Glucon D's rural activation agency, Sundip Shah, VP - marketing - Heinz India said, "We are happy to have Terra on board as our rural activation agency for Glucon-D. Glucon-D touches the lives of around 40 million households in India. It is our endeavour to reach, involve and engage more and more consumers in order to make Glucon-D relevant to them. Terra with its experience and expertise in rural communication will help us achieve to this goal. With this association, we hope to build a personal connect with our consumers who make Glucon-D a part of their everyday life. We are excited and are looking forward to our association with Terra."

Commenting on the win, Ajay Sundaram, senior VP - Terra said, "It is a matter of great pride to be associated with an iconic brand like Glucon D. With this partnership, we hope to bring value to the table which we are sure will be appreciated by our client Heinz India as well."