Campaign India Team
Oct 26, 2012

Ten Indian entries in race for metal at Digital Asia Festival

Interactive Avenues (3); Jack in the Box and Sony Music (2); Grey Digital (2); Interface; MEC; and MTV entries among shortlists

 Ten Indian entries in race for metal at Digital Asia Festival

From more than 600 entries, the Digital Media Awards jury has selected 105 from 12 countries for the final round of judging. The awards are part of the 2012 Digital Asia Festival, which will take place in Beijing on 7 and 8 November.

China has the highest number of shortlists with 31, followed by Australia and Singapore, both with 13. India takes third place with 10 entries. The full shortlist can be found on the Digital Asia Festival website. 

The 12-member jury, led by jury president Matias Palm-Jensen, European chief innovation officer, McCann Erickson, will now head for the final stage of judging at the Grand Millennium Hotel in Beijing to decide on and award the best of digital in Asia-Pacific. 

Indian Shortlists

Among Indian shortlists, Interactive Avenues has three. Its 'Gunning for Gold on LinkedIn' campaign for American Express has been shortlisted in two categories, while 'Did Your Designation Just Change?', for the same client, has been shortlisted in one.

The entry 'Why This Kolaveri Di' by Jack In The Box Worldwide and Sony Music Digital Marketing Team for Sony Music Entertainment India has been shortlisted in two categories.

Grey Digital has two shortlisted entries too. These are 'Type Like Crazy For The Jetta' and 'Anything4Jetta - Zero to Trending in 20 min.',  for client Volkswagen India.

The other Indian shortlists are 'Tata Docomo Twittcom - The World's first Twitter commerce' by Interface Business Solutions for Tata Docomo India; 'Ego Search' by MEC for Reliance Communications India; and 'Nano Drive With MTV' by MTV India.

The article first appeared on Campaign Asia.

Campaign India