Campaign India Team
Nov 14, 2022

Team Pumpkin to handle digital for BuddsBuddy

The account was won post a multi-agency pitch

Team Pumpkin to handle digital for BuddsBuddy
Team Pumpkin has bagged the digital mandate for First Care’s brand, BuddsBuddy. 
 
As part of the mandate, the agency will handle the social media marketing duties for BuddsBuddy and help in strategising the brand's digital activities. 
 
The account was won post a multi-agency pitch and will be handled by Team Pumpkin's Bengaluru office.
 
Krishna Sighakolli, co-founder and CEO, BuddsBuddy, said, “We are thrilled to work with Team Pumpkin as their vast experience in the baby care segment will help us with a distinct path to foray into this exciting industry. Their agency’s creative and strategic minds will take our brand to newer heights.”
 
Ranjeet Kumar, co-founder and CEO, Team Pumpkin, said, “We are delighted to have BuddsBuddy onboard with us. At Team Pumpkin, we believe in growing exponentially with upcoming trends and innovations while staying rooted to consistency. We plan to build a new and fulfilling path for BuddsBuddy as per their vision and enhance it with our creative and strategic planning.”
 
 
 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

India’s consumers redraw the map of aspiration

Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.

1 day ago

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

2 days ago

Indian consumers push food brands toward health, ...

While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.