Campaign India Team
Aug 28, 2012

TBWA India bags creative mandate for The Forum Mall Bangalore

The development follows a multi-agency pitch

TBWA India bags creative mandate for The Forum Mall Bangalore

Following a multi-agency pitch, the Forum Mall Bangalore, part of the Prestige Group, has awarded its creative duties to TBWA India. The mandate includes ATL, BTL and conceptualising events.

Rama Raju, general manager, The Forum Mall, said, “What impressed us was TBWA India’s ability to think out of the box, their disruptive approach and most importantly, brand ownership, which convinced us to partner with TBWA.”

Nirmalya Sen, managing director of the agency, said, “Only the most mature marketers pick their communications partner on the basis of their credentials. We are delighted to partner one such company in the Prestige Group and we are looking forward to co-creating The Forum brand with them.”

Arindam Sengupta, vice president - South, TBWA India, added, “We are delighted to work with a client who shares similar ideologies and understands our approach to communication. It is indeed a challenge and an honour for TBWA to build such an iconic brand. We look forward, in all enthusiasm, to create some unconventional and fresh advertising for them, with them.”

Source:
Campaign India

Related Articles

Just Published

6 hours ago

Live blog: News updates - week of 1 March

In the news: Fast&Up, Organic India, Tute Consult

9 hours ago

Adventures of Baldy and Beardy: An introduction

Starting 8 March, follow the adventures of a writer who is sarcastic and brave on social media along with a gifted artist

11 hours ago

Spikes Asia 2021: DDB Mudra and FCB India win a ...

Dentsu bags 'Network of the Year, Dentsu Webchutney is 'Indian Agency of the Year'

11 hours ago

Google shatters hopes of replacing cookies with ...

The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech