Following a multi-agency pitch, the Forum Mall Bangalore, part of the Prestige Group, has awarded its creative duties to TBWA India. The mandate includes ATL, BTL and conceptualising events.
Rama Raju, general manager, The Forum Mall, said, “What impressed us was TBWA India’s ability to think out of the box, their disruptive approach and most importantly, brand ownership, which convinced us to partner with TBWA.”
Nirmalya Sen, managing director of the agency, said, “Only the most mature marketers pick their communications partner on the basis of their credentials. We are delighted to partner one such company in the Prestige Group and we are looking forward to co-creating The Forum brand with them.”
Arindam Sengupta, vice president - South, TBWA India, added, “We are delighted to work with a client who shares similar ideologies and understands our approach to communication. It is indeed a challenge and an honour for TBWA to build such an iconic brand. We look forward, in all enthusiasm, to create some unconventional and fresh advertising for them, with them.”