Campaign India Team
Aug 28, 2012

TBWA India bags creative mandate for The Forum Mall Bangalore

The development follows a multi-agency pitch

TBWA India bags creative mandate for The Forum Mall Bangalore

Following a multi-agency pitch, the Forum Mall Bangalore, part of the Prestige Group, has awarded its creative duties to TBWA India. The mandate includes ATL, BTL and conceptualising events.

Rama Raju, general manager, The Forum Mall, said, “What impressed us was TBWA India’s ability to think out of the box, their disruptive approach and most importantly, brand ownership, which convinced us to partner with TBWA.”

Nirmalya Sen, managing director of the agency, said, “Only the most mature marketers pick their communications partner on the basis of their credentials. We are delighted to partner one such company in the Prestige Group and we are looking forward to co-creating The Forum brand with them.”

Arindam Sengupta, vice president - South, TBWA India, added, “We are delighted to work with a client who shares similar ideologies and understands our approach to communication. It is indeed a challenge and an honour for TBWA to build such an iconic brand. We look forward, in all enthusiasm, to create some unconventional and fresh advertising for them, with them.”

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Jio gets Deepika, Ranveer and IPL teams to dance to ...

Watch the film conceptualised by Jio Creative Labs here

6 hours ago

Nick Emery’s treatment will have sent chills down ...

The former Mindshare worldwide CEO has paid a heavy price

6 hours ago

Spikes Asia Awards open for entries

This year sees the introduction of the Creative Strategy Spike, an Industry Craft Spike, and additional categories across the awards. Get all the details on key dates and download the entry kit now.