Tata Tele announces creative, media agency partners following multi-agency pitch

Tata Teleservices has named creative and media agency partners for its brands Tata Docomo and Tata Photon, following a multi-agency pitch.

 

Contract Advertising has bagged the creative duties while media mandate has been awarded to Mediacom. The incumbents were FCB Ulka Advertising and Lodestar UM.

 

The new partnerships come into effect from 1 May 2014, informed a Tata Teleservices statement. According to the company, the 'total value of the business' is over Rs 175 crore'.

 

Gurinder Singh Sandhu, head – marketing, Tata Teleservices, said, “We are really excited with Contract and Mediacom coming on board with a promising set of new ideas especially in the area of brand strategy and communication planning which we are confident will further accelerate the momentum behind the Tata Docomo and Photon brands. We have had a very successful association with our outgoing agency partners for the past five years and would like to thank them for their unstinting contribution towards building this brand.”

 

Rana Barua, CEO, Contract Advertising, added, "We are elated with this win and truly appreciate that Tata Docomo has seen the true potential that Contract can bring on board as a communication partner. We stand committed as a company to create outstanding work and partner them to deliver effective solutions which are path breaking in the category. I look forward to a mutually enriching time ahead.’

 

Debraj Tripathy, MD, MediaCom, said, “We are delighted with the opportunity to work with Tata DoCoMo. My team and I are excited with the win and look forward to adding value to their business.”

 

The two-month pitch process involved incumbents, the company statement added.