Taproot India appoints Pallavi Chakravarti as associate creative director

Taproot India has announced the appointment of Pallavi Chakravarti as associate creative director, reporting to founders Agnello Dias and Santosh Padhi. Previously, she was creative group head at Grey Worldwide. She has also worked earlier with Dias during his stint at JWT.

Commenting on the appointment, Padhi said, “Apart from both of us, there is a powerful team of 30-odd people who have played a huge role to what Taproot India is today. Apart from great work, we try and make sure the person is a great human being as well.”

“While hiring it was very important for us to make sure the person fits into the existing culture seamlessly,” added Dias.

Chakravarti has eight years of experience, having worked at Saatchi & Saatchi, JWT and Grey before joining Taproot India.