Tanushree Radhakrishnan has been appointed SVP at ZenithOptimedia. This is her second stint at the agency she left in 2013. She joins from MEC North, where she was digital head. Radhakrishnan will report to Tanmay Mohanty, managing director of ZenithOptimedia Group’s digital companies Performics and Resultrix.
Mohanty said, "The group is witnessing unprecedented growth all around, whether it is increase in spends from existing clients, the rush of new business or talent. Be it the setup of a media technology division in Bangalore this year or the launch of Performics Mobile last year or the Centre of Excellence teams, there is a lot of vibrancy and energy flowing within, and I am sure that Radhakrishnan will now be a part of it. She has rich and varied experience across all key verticals of digital marketing and we are delighted to have her on board. Her real strength lies in delivering high ROI for clients.”
Radhakrishnan said, “After having spent fantastic five years during my earlier stint, I’m excited to be back with the ZenithOptimedia Group. Performics is one digital organisation that really invests into its products and has the best in class tools and technologies. So am really thrilled about setting up and leading their programmatic offering and product standardisation, which is the need of the hour and will help us add value to our clients. It’s indeed a splendid opportunity to work with people who have a great vision and contribute to bring the ZOG Live ROI philosophy to life.”
Radhakrishnan started her career in audit and planning at ABN AMRO in 2001. She has also worked with Carat and Webchutney.