Campaign India Team
Jul 15, 2019

Talkwalker’s Battle of the Brands: Nike vs Puma (part two)

A weekly section on brand chatter in the social space

Talkwalker’s Battle of the Brands: Nike vs Puma (part two)
In the ring today are Nike (official kit sponsor of Team India) and Puma - one of their direct rivals. While Nike is sponsoring Team India, Puma has slowly and gradually focused on influencer marketing over the past few years to grow the buzz around their brand. We’ve taken a look at data from the past thirty days (excluding Instagram) and are happy to share our findings with you!
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the ICC World Cup buzz, using their platform. Talkwalker Analytics analyses the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data. 
Demographic Data:
Both Nike and Puma are popular brands.  There is no doubt about that. But it’s important to know what age group and gender they resonate with. Unsurprisingly both seem to be popular with quite a similar demographic profile. What is interesting to note is that Puma seems to have more women talking about it as compared to Nike ( hat’s off!) – this could be in part due to their recent collaboration with Sara Ali Khan. It’s also the millienial age group that is buzzing about both brands Note that a significant chunk of Nike’s mentions come from the 35-44 age group as well.
Sport is always related with emotions, so we thought why not have a look at the emojis associated with both sportswear brands. It’s interesting to see that both brands have a similar emoji map with the fire emoji as the most commonly used emoji. Other emojis that are common are the camera, heart eyes, clapping emoji and of course the cricket bat and ball. Funnily enough, it’s only Puma that features the sneakers emoji, not Nike.
Also read:


Campaign India

Related Articles

Just Published

6 hours ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

7 hours ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

7 hours ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.

8 hours ago

IAS partners with Pinterest, Reddit to provide ...

The partnerships will give global advertisers an additional layer of third-party transparency as they reach and engage with social media platforms.